Decoding “Organic”: What It Really Means for Your Skin & Hair (and Why It Matters)

In the beauty industry, the term “organic” has the potential to draw in customers. But, what does organic really mean in the context of beauty? Is it “organic” because it doesn’t use any synthetic or harmful chemicals? Is it the absence of harmful ingredients that makes it “organic,” or does it need to include only the most organic and beautiful ingredients?

At Au Natural Organics, clear communication is our number one priority. We know “organic” has many meanings in different contexts, and we feel it is our duty to explain the most impactful reasons for the use of certified organic products and the texture of beauty routine products.

What does “organic” really mean in the beauty industry?

With the word “organic” having many meanings, the beauty industry also thrives in the exploitation of it. Unlike “natural,” which does not have an official definition, the term “organic” has a specific definition. Ingredients that are organic can only use organic ingredients and processes, meaning they must exclude harmful preservatives, chemicals, and other synthetic components.

Each use of certified organic ingredients must comply with specific requirements, which include:

• Purity: meaning they cannot use any chemically harmful synthetic components.
• Sustainability: meaning they must use practices that foster ecological stability and diversity.
• Traceability: meaning every ingredient must be recordable and accountable throughout the entire process, from the farm to the final production.
• No GMOs: No genetically modified organisms allowed.

The Certification Difference: Why “Certified Organic” Means Something

A “certified organic” label, such as USDA Organic or Ecocert, indicates that an independent third party has evaluated and confirmed that a product fulfills set rigorous organic standards. This is not just a claim; it is a promise that is backed by audit and compliance.

• USDA Organic (USA): For agriculture products, it is one of the most well known certifications. For cosmetic products, if it has 95% or more organic contents, it can hold the USDA Organic seal.
• Ecocert (International): An international leading certifying body for natural and organic cosmetics, with thorough guidelines for for ingredient sourcing, formulation, manufacturing and packaging.
• COSMOS Organic (International): Also, well recognized for ensuring the sustainable managing of resources and clean processing.

The certifications function to provide the brand’s consumers with confidence that the brand has passed rigorous processes to prove its organic authenticity.

Why is Organic for Your Skin & Hair the Better Choice?

• Less Chemical Exposure: Your skin is the largest organ of the body and absorbs a lot of what you apply on it.
• Healthier and Safer: Organic products keep you away from some irritating and toxic synthetic chemicals, pesticides, and heavy metals, which harm the skin, disrupt hormones, and cause other long-term health issues.
• Better for Your Skin: Organic plants are typically better for your skin and hair because they come from healthier, nutrient-rich soil and contain higher levels of antioxidants, vitamins, and minerals.
• Repels Allergy: Skin allergies which cause red, inflamed, and irritated skin as a result of synthetic fragrances, harsh preservatives, and other skin formulation additives are less likely to occur with organic products because of the absence of such skin irritants.
• Improved Health: Your health improves because organic farming and the practices that come with it improves soil health, increases water retention and reduction of soil erosion, and reduces pollution.
• Ethical and Transparent: Brands that are organic certified generally implement ethical sourcing, fair trade partnerships, and cruelty-free practices, which are better aligned to a conscious lifestyle.

The Au Natural Organics Promise:

Here at Au Natural Organics, organic isn’t just a term we use. It is the principle we work with. We ensure that all of the products you use are organic and beneficial by sourcing certified organic materials for all of our lines.

To us, transparency is key not just for you, but also for the planet, which is why we put a lot of thought into kind formulations for the body.

Have you tried the difference with us? Check out our certified organic skincare and haircare and enjoy beauty that is good for you and the planet.

See Our Certified Organic Products!